IAMBIC is a bespoke footwear company using AI, 3D smartphone scanning, and 20+ biometric measurements to create precision fit shoes, a TIME Best Invention, backed by five years of R&D and the US National Science Foundation.
Role: Product Designer . Timeline: 2026 . Platform: Native Application IOS & Android
CORE PROBLEM
IAMBIC sells precision, NASA grade scanning, biomechanical data, millimeter accuracy. A product built on that level of exactness needed a digital experience that lived up to the same standard, in every tap and every screen.
How do you make an app feel as precise as the shoe it's building?
UX Decisions
Every screen had to earn the same trust the technology already had. These decisions shaped how that trust was built.
Progressive Disclosure to Reduce Drop Off
Guided Camera Flow for Foot Scanning
Anatomical & 3D Mapping for Condition Reporting over text lists
Load Distribution Analytics
MAIN FLOW
[1]
Status of your pair, from order to delivery.
[2]
A short survey to understand your feet and how you move.
[3]
A guided scan to capture the data behind your fit.
SHIPPED PRODUCT
Load zones
Analytics
Home
Survey
Shaped through close collaboration with the client, balancing scientific precision with the clarity a first time user needs.
Research & Insights
Audited the existing web portal to understand where clarity could be strengthened
Made authentication a first impression moment, not an afterthought
Key insight: precision needed to be felt in the interface, not just stated in copy
Iteration & Validation
Reworked the 13 question survey into 3 named chapters for a lighter, guided feel
Adjusted states to reflect real time system status
Focused on making each screen carry the same precision the shoe is built on