Design that moves products forward.
I work with startups and tech companies that need structured, scalable design from the first user flow to the shipped product.
CAPABILITES
Every brief is different. The underlying need is almost always the same, a product that needs to make sense to the people using it. Design is how that happens. Not through aesthetics, but through a series of decisions made under uncertainty. The quality of those decisions is what separates products that work from products that don't.
1. Product Design - 0 to 1
Taking vague ideas and turning them into clear, shippable products. Flows, wireframes, UI, handoff.
2. UX Audit & Redesign
Finding what's broken and fixing it. Grounded in real user behavior, not assumptions.
3. AI Product Design
Making complex AI outputs feel simple and trustworthy to the people who use them.
4. Design Systems
A shared language between design and engineering that keeps products consistent as they scale.
5. IoT & Hardware Connected UX
Designing for products where the physical and digital have to work as one system.
6. Gamification & Engagement Design
Building experiences that make users want to come back, through mechanics that feel earned, not forced.
7. Brand & Visual Identity
Giving products a point of view before they've earned recognition.
8. Usability Testing & Research
Validating decisions with real users before they become expensive mistakes.
Available for short and long term collaborations
Starting at €30 / hour