
Alicia Pastor is a photographer based in Barcelona working at the intersection of concept, narrative and creative direction. Her images sit between reality and imagination - staged worlds built frame by frame, shaped by recurring red, dramatic contrast, and a refusal to settle on one meaning. She has shot for Rabanne, Byredo, Dolce&Gabbana, Samsonite, MCM, Jimmy Choo, BOSS, and more.
Role: UI/UX Designer . Timeline: 2026 . Scope: Portfolio, Visual System, Layout



Design
A photographer with a client list like this has a different problem than most portfolios solve for. The work doesn't need to convince anyone - Rabanne, Byredo, Dolce&Gabbana already did that. The page needed to get out of the way and let the images carry the full weight of the visit.
So the brief inverted the usual logic. Instead of building a system the photography would sit inside, the system was built around the photography - every margin, every transition, every pause between images calibrated to her pacing, not ours. The goal wasn't to add design. It was to remove everything that wasn't her frame.
A one-pager isn't a constraint here, it's the point. Her practice is built on staged ambiguity - images that ask to be read slowly, in sequence, without interruption. A single uninterrupted scroll mirrors how her own work wants to be looked at: one frame leading into the next, building atmosphere rather than explaining it.


Visual Language
Her photography is defined by three things, the recurring presence of red, hard contrasts of light and shadow, and a deliberate ambiguity between what's staged and what's real. The site's visual system borrows all three rather than imposing its own.

